ABBIE WHITE
About Abbie
The rules of growth have been rewritten. 2025 is The Perfect Storm with a trifecta of converging forces: technological advances (AI), increasing customer demands, and generational shifts.
60% of decision-makers are now Millennials and Gen Z, digital sales are soaring, attention spans are dwindling, all of which means we must embrace change to future-proof your business. $500M in sales 2000%+ ROI and 100s of keynotes.
Prior to founding Sales Redefined, she held the position of National Sales Manager at IBM, overseeing a $100M AUD portfolio and transforming the sales performance of her team.
Abbie is a sought-after thought leader, Forbes Australia Contributor, and LinkedIn Sales Insider. Her background in Business Management, Positive Psychology, and Emotional Intelligence creates the perfect blend of business and personal development.
Summit 2025 Keynote: The Perfect Storm
Turning the 2025 Inflection Point into a Competitive Advantage Overview: 2025 isn’t just another year - it’s an inflection point. A Perfect Storm is brewing, driven by three unstoppable forces: AI-driven transformation, shifting customer expectations, and generational change. For revenue and commercial leaders in the travel and tourism industry, this presents both a challenge and a rare opportunity. In this dynamic keynote, Abbie White will break down how to navigate and leverage this moment to accelerate growth. She’ll bring insights from high-performance sales, AI, and fresh perspectives from outside the industry to reveal how travel and tourism leaders can stay ahead of the game. Key Takeaways: 1. Future-proof your sales strategy by leveraging the "Perfect Storm" forces to your advantage. 2. Learn AI-powered strategies to enhance efficiency, personalisation, and customer experience. 3. Develop high-performance habits that set revenue leaders apart in 2025