APAC Revenue Management Summit

May 26, 2026


View some of the themes being explored as the full agenda takes shape!
ON SALE SOON
Australia scenic Melbourne downtown skyline near financial business center.
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Leadership Without Limits

Leading commercially when complexity is constant, while retaining and developing talent across generations with different skills and work expectations.

Global business concept. Network of business. Diversity.

Data, People and Purpose Aligned

Why sustainable commercial success happens only when insight, human judgement, and organisational purpose move together.

Female business presenter standing front digital board leading strategy meeting with multiracial colleagues listening analyzing financial data during team collaboration corporate session

How to be Visible in the AI Ecosystem

(the elephant in the room) - If AI is answering the questions, how do you make sure you are still seen, trusted, and booked?

Global business concept. Network of business. Diversity.

Innovation as a competitive advantage

Moving beyond insights and trends to embed innovation as a core commercial capability.

Female business presenter standing front digital board leading strategy meeting with multiracial colleagues listening analyzing financial data during team collaboration corporate session

Stop Reporting. Start Influencing.

Translating RM decisions into executive language and commercial narratives.

Group of young asian creative business brain storm meeting presentation,discussing roadmap to product launch, planning,strategy,new business development,working with new startup project in office.

Consumer Intelligence Without Guesswork

Retailers don’t guess what converts. They test, measure, learn and redesign relentlessly. What can we learn from the major retailers?

Female business presenter standing front digital board leading strategy meeting with multiracial colleagues listening analyzing financial data during team collaboration corporate session

Human + AI Decision Frameworks

Designing smart partnerships between systems and people to improve speed, quality and trust.
 

Global business concept. Network of business. Diversity.

Bridging research and real-world application.

The emerging theories, models and research shaping the next generation of revenue and commercial thinking.

Group of young asian creative business brain storm meeting presentation,discussing roadmap to product launch, planning,strategy,new business development,working with new startup project in office.

Commercial Courage - Good Guy, Bad Guy?

Power, Ownership & the Battle for the Customer. Navigating distribution, rate policies and customer ownership without sacrificing trust and $$

Registration: From 7:30am on Level 17

Collect your delegate pass on Level 17. Attend all or a session of your choice in the Commercial HUB.

Arrival tea and coffee.
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7:45AM - 9:00AM: Commercial HUB

Grab a coffee and choose your session.

 

 

9:15AM - 9:20AM: SUMMIT WELCOME

9:15AM - 9:20AM: SUMMIT WELCOME

Melissa Kalan - Australian Revenue Management Association

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9:20AM - 9:45AM: Opening Session

9:45AM - 10:15AM: Leanne Shelton

9:45AM - 10:15AM: Leanne Shelton

Featured in The Wall Street Journal, The Australian, ABC News, The Sydney Morning Herald, Money Magazine, The CEO Magazine, Mumbrella, Inside Small Business, and various podcasts, Leanne Shelton is CEO, Global AI Coach, and Keynote Speaker at HumanEdge AI Training. She’s also the author of ‘AI Human Fusion’, published by Major Street Publishing in June 2025.

Biography

Networking Moments: Coffee Connections in a Modern Urban Setting

10:15AM - 11:00AM MORNING TEA

Stamp your CONNECT card.

Speak with Leanne.

Empty stage with red curtains, spotlight on a microphone stand, with wooden floor, front view, concept of stand-up comedy or concert event. 3D Rendering

11:00AM - 11:20AM: Session #1

Empty stage with red curtains, spotlight on a microphone stand, with wooden floor, front view, concept of stand-up comedy or concert event. 3D Rendering

11:20AM - 11:40AM: Session #2

Empty stage with red curtains, spotlight on a microphone stand, with wooden floor, front view, concept of stand-up comedy or concert event. 3D Rendering

11:40AM - 12:00PM: Session #3

Empty stage with red curtains, spotlight on a microphone stand, with wooden floor, front view, concept of stand-up comedy or concert event. 3D Rendering

12:00PM - 12:20PM: Session #4

12:20PM - 12:45PM: Nic Robin

12:20PM - 12:45PM: Nic Robin

Transforming Strategic Insight into Quantifiable Commercial Impact

Nic Robin is a seasoned commercial and marketing leader with deep expertise in driving revenue growth, customer loyalty, and digital transformation. With over 15 years shaping strategic and commercial initiatives at one of Australia’s largest entertainment brands, including his former role as Chief Commercial Officer at Village Roadshow, Nic brings a rare blend of strategic vision and hands-on execution.

He is currently the Founder of Mullum Advisory, where he advises boards and executive teams on commercial strategy, customer-led growth, and building sustainable, high-performing revenue models in complex and competitive markets.

Snack at the conference coffee break

12:45PM - 2:00PM: LUNCH BREAK

Complete your CONNECT Card.

2:00PM - 4:15PM

Genius Zones
Learning LABS - Ask Me Anything
GM Business Forum

4:15pm - 5:00pm Networking Drinks, Canapes and Prize Draw