May 26, 2026


View some of the themes being explored as the full agenda takes shape!
Australia scenic Melbourne downtown skyline near financial business center.
Female business presenter standing front digital board leading strategy meeting with multiracial colleagues listening analyzing financial data during team collaboration corporate session

Leadership Without Limits

Leading commercially when certainty wobbles, complexity is constant, and courage matters.

Global business concept. Network of business. Diversity.

Data, People and Purpose Aligned

Why sustainable commercial success happens only when insight, human judgement, and organisational purpose move together.

Group of young asian creative business brain storm meeting presentation,discussing roadmap to product launch, planning,strategy,new business development,working with new startup project in office.

The Connected Strategy - Commercial and Operations

Winning doesn't stop at creating a high-performing and connected commercial team..the guest experience impacts commercial outcomes too. We all need to win.

Female business presenter standing front digital board leading strategy meeting with multiracial colleagues listening analyzing financial data during team collaboration corporate session

How to be Visible in the AI Ecosystem

(the elephant in the room) - If AI is answering the questions, how do you make sure you are still seen, trusted, and booked?

Global business concept. Network of business. Diversity.

Innovation as a competitive advantage

Moving beyond insights and trends to embed innovation as a core commercial capability.

Group of young asian creative business brain storm meeting presentation,discussing roadmap to product launch, planning,strategy,new business development,working with new startup project in office.

Under Selling Your Own Value?

Do system-driven environments benefit from strategic oversight? If you can’t explain your value, someone else will define it for you.

Female business presenter standing front digital board leading strategy meeting with multiracial colleagues listening analyzing financial data during team collaboration corporate session

Stop Reporting. Start Influencing.

Translating RM decisions into executive language and commercial narratives.

Global business concept. Network of business. Diversity.

Workforce Transformation & Generational Change

Leading, retaining and developing talent across generations with different core skills, work expectations and shifting role responsibilites.

Group of young asian creative business brain storm meeting presentation,discussing roadmap to product launch, planning,strategy,new business development,working with new startup project in office.

Consumer Intelligence Without Guesswork

Retailers don’t guess what converts. They test, measure, learn and redesign relentlessly. What can we learn from the major retailers?

Female business presenter standing front digital board leading strategy meeting with multiracial colleagues listening analyzing financial data during team collaboration corporate session

Human + AI Decision Frameworks

Designing smart partnerships between systems and people to improve speed, quality and trust.
 

Global business concept. Network of business. Diversity.

Bridging research and real-world application.

The emerging theories, models and research shaping the next generation of revenue and commercial thinking.

Group of young asian creative business brain storm meeting presentation,discussing roadmap to product launch, planning,strategy,new business development,working with new startup project in office.

Commercial Courage - Good Guy, Bad Guy?

Power, Ownership & the Battle for the Customer. Navigating distribution, rate policies and customer ownership without sacrificing trust and $$

Shot of two unrecognisable businesspeople having coffee at a conference

8:00AM - 9:15AM: Commercial HUBS

Grab a coffee and choose your session.

 

 

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9:30AM - 9:40AM: SUMMIT WELCOME

Melissa Kalan - Australian Revenue Management Association

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9:40AM - 10.00AM: Keynote

Empty stage with red curtains, spotlight on a microphone stand, with wooden floor, front view, concept of stand-up comedy or concert event. 3D Rendering

10:00AM - 10:30AM: Keynote

Networking Moments: Coffee Connections in a Modern Urban Setting

10:30AM - 11:15AM BREAK

Morning Tea.

Stamp your CONNECT card.

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11:15AM - 11:45AM: Session

Empty stage with red curtains, spotlight on a microphone stand, with wooden floor, front view, concept of stand-up comedy or concert event. 3D Rendering

11:45AM - 12:15PM: Keynote

Empty stage with red curtains, spotlight on a microphone stand, with wooden floor, front view, concept of stand-up comedy or concert event. 3D Rendering

12:15PM - 12:45PM: Keynote

Snack at the conference coffee break

12:45PM - 2:15PM: BREAK

Lunch. 

Complete your CONNECT Card.

2:15PM - 4:15PM

Genius Zones
Ask Me Anything Rountables
Learning LABS
GM Business Forum 

4:15pm - 5:00pm Networking Drinks, Canapes and Prize Draw