How to be Visible in the AI Ecosystem
(the elephant in the room) - If AI is answering the questions, how do you make sure you are still seen, trusted, and booked?
Measurement Matters - The KPIs That Count
In a world of expanding data, shifting demand signals, and increasing commercial complexity, which metrics truly matter? Are traditional KPIs still fit for purpose, or is it time to rethink the scorecard?
Leadership Without Limits
Leading commercially when complexity is constant, while retaining and developing talent across generations with different skills and work expectations.
Human + AI Decision Frameworks
Designing smart partnerships between systems and people to improve speed, quality and trust.
Bridging research and real-world application.
The emerging theories, models and research shaping the next generation of revenue and commercial thinking.
Commercial Courage - Good Guy, Bad Guy?
Power, Ownership & the Battle for the Customer. Navigating distribution, rate policies and customer ownership without sacrificing trust and $$
Registration: From 7:30am on Level 17
Collect your delegate pass on Level 17.
Commercial HUB
7:45am - 9:00am Attend all sessions or the sessions of your choice in the Commercial HUB. Arrival tea and coffee.
7:45AM - 9:00AM: Commercial HUB
Grab a coffee and choose your session.
7:45AM - 8:05AM - Amadeus
8:05AM - 8:30AM - Duetto
8:30AM - 8:55AM - SiteMinder
7:45 AM - 8:05 AM
Mike Evans - Travel Dreams Survey
8:05AM - 8:30AM
Duetto
8:30AM - 8:55AM: One room. Infinite decisions. What it takes to turn complexity into performance
Trent Innes - Chief Growth Officer, SiteMinder
As a trained accountant and former managing director of Xero Australia and Asia, Trent Innes knows a good spreadsheet. He also knows the hotel industry has some of the most sophisticated out there: smart, complex, and seriously impressive when you look under the hood.
But he has come to see them differently.
In an industry where a single room, on a single night, is influenced by countless variables, from rate plans and distribution channels to real time market shifts, those spreadsheets aren’t just a reflection of complexity. They are a sign of constraint.
Despite operating in one of the most dynamic commercial environments, many hotels remain reactive, optimising within systems not built for the speed of modern demand.
In this keynote, Trent explores the gap between how commercial organisations operate today, and what they need to become. The journey from simply managing inputs to driving outcomes in real time.
Because managing complexity is one thing. Turning it into performance is something else entirely.
9:05AM - 9:10AM: SUMMIT WELCOME
Melissa Kalan - Master of Ceremonies
Commercial Director, DOMA Hotels
9:10AM - 9:35AM: When Market Complexity Demands a Smarter RMS
Jurgen Ortelee - Managing Director, APAC
Volatile demand, intense competition, and endless data signals have changed the landscape of revenue management.
Discover why today’s market complexity calls for a smarter RMS - and how the right intelligence turns noise into confident decisions.
9:35AM - 10:05AM Stopping the AI Slop: How to Protect Quality and Prevent Over-Reliance
Leanne Shelton
Featured in The Wall Street Journal, The Australian, ABC News, The Sydney Morning Herald, Money Magazine, The CEO Magazine, Mumbrella, Inside Small Business, and various podcasts, Leanne Shelton is CEO, Global AI Coach, and Keynote Speaker at HumanEdge AI Training. She’s also the author of ‘AI Human Fusion’, published by Major Street Publishing in June 2025.
10:05AM - 10:55AM MORNING TEA
Engage with our exhibitors and stamp your CONNECT card.
Say hi to Leanne.
11:00AM - 11:25AM: So...is revenue management really about revenue?
Tom Crouch, General Manager Commercial - The APT Travel Group
A dive into why not all revenue is equal in cruising and touring.
Revenue growth is easy. Growing margin is not. In this session, we unpack how revenue management actually works in cruising and touring, and why chasing revenue alone can lead to poor outcomes.
We challenge the assumption that all revenue is created equal.
APT is a global cruising and touring operator selling into multiple international source markets. Tom leads the commercial team and is responsible for revenue management, pricing, promotions, yield control and forecasting across the global business. Business Intelligence and Analytics also sits within his commercial portfolio.
Prior to APT, Tom held senior commercial roles over 20 years including with Qantas Hotels and Holidays and TUI Travel, one of Europe’s largest leisure travel businesses. These roles he developed deep expertise in revenue management, distribution and data-driven commercial decision-making within the highly dynamic holiday and leisure travel environment.
11:25AM - 11:45AM: From Revenue Management to Commercial Intelligence: Navigating the Future of Hospitality
Moana Heal - Senior Solution Engineer, Oracle Hospitality JAPAC
Revenue management is undergoing a fundamental shift. No longer confined to pricing rooms and managing demand, it is rapidly evolving into a broader, more strategic discipline - commercial intelligence.
In this keynote, Moana Heal draws on her experience across hotel revenue management and her work with hospitality organisations throughout JAPAC to explore how cloud technology, data, and AI are reshaping decision-making.
As hotels adopt increasingly sophisticated tools, the real opportunity lies not just in automation, but in how teams adapt, trust, and act on these insights.
This session will examine how leading organisations are breaking down silos, redefining success metrics, and empowering revenue leaders to drive total commercial performance.
11:45AM - 12:10PM: Measurement Matters: The KPIs That Count
Panel Session
Jurgen Ortelee, Managing Director APAC, IDeaS Revenue Solutions
Manav Khera, Director Asset Management & Advisory Axsia HTL
AJ Shantiratnam, Market Director, Triptease
12:10PM - 12:30PM: Keynote
TBA
12:30PM - 1:00PM: Transforming Strategic Insight into Quantifiable Commercial Impact
Nic Robin, Founder Mullum Advisory
Nic Robin is a seasoned commercial and marketing leader with deep expertise in driving revenue growth, customer loyalty, and digital transformation. With over 15 years shaping strategic and commercial initiatives at one of Australia’s largest entertainment brands, including his former role as Chief Commercial Officer at Village Roadshow, Nic brings a rare blend of strategic vision and hands-on execution.
He is currently the Founder of Mullum Advisory, where he advises boards and executive teams on commercial strategy, customer-led growth, and building sustainable, high-performing revenue models in complex and competitive markets.
1:00PM - 1:55PM: LUNCH BREAK
Engage with our exhibitors, network and complete your CONNECT card.
Completed CONNECT Cards must be handed in at the registration desk by the end of lunch.
Delegates move to their coloured dot zone to complete the afternoon session.
Say hi to Nic Robin and Tom Crouch.
2:00PM - 4:15PM: Genius Zone + Ask Me Anything Roundtables
2pm - 3pm: Round #1
3.15pm - 4.15pm: Round #2
These highly interactive sessions break delegates into small groups with expert commercial leaders, creating a focused environment for real conversation.
It’s your opportunity to move beyond the main stage and ask the questions that matter most to your business .
This final session of the Summit is then followed by networking drinks, canapes and the prize draw.
3:15PM - 4:15PM: GM Business Forum
Speakers: Friedhelm Tringas, Director, Global Accounts - Oracle Hospitality JAPAC