DAY 1
ACT #1 - May 26
10:45am - REGISTRATION LEVEL 2
Collect your audience pass and CONNECT card and take your seats in the Club Pavillion.
11:00AM - 11:05AM : ACT 1 WELCOME
Melissa Kalan, Australian Revenue Management Association
11:05AM - 11:30AM
Navigating Through The Noise - what performance trends matter the most
Matthew Burke, Regional Director – Asia Pacific ex China - STR
Dive into the heart of industry analytics. We love our numbers!
This opening session sets the stage with a deeper dive into the numbers that shape our current demand trends.
11:30AM - 12:15PM
Time Is the New Luxury: Why Selling Experiences Demands a Radical Reset
Amy Maiden, Chief Executive - Anthem
In a world where consumers are savvier, time-poorer, and increasingly experience-driven, traditional pricing and inventory management models are under pressure.
Drawing on insights from global entertainment marketing, fandom behaviour, and audience psychology, Amy Maiden explores the radical shift in how we value and sell moments. This session challenges operators to rethink what they’re really selling and to place audience-first thinking at the heart of revenue strategy.
Whether you run a luxury resort, a regional attraction, or a major event, this talk will spark new ideas, sharpen your pricing mindset, and leave you asking: are we just filling rooms… or are we creating something worth showing up for?
Audience Takeaways:
1. Understand the five key shifts driving the experience economy.
2. Reframe “yield” around perceived emotional value, not just price points.
3. Learn how to identify your three core buyer types - and design for each.
4. See what tourism can borrow from live entertainment marketing.
Walk away with tools to build longer-term loyalty and advocacy
12:15PM - 1:15PM LUNCH
Networking Lunch.
Visit the trade area and get your CONNECT Card stamped.
Delegates move to Commercial HUB #1 or Commercial HUB #2.
1:15PM - 3:15PM COMMERCIAL HUB #1
Step into the Commercial HUB where we're hosting four dynamic sessions exclusively focused on revolutionising your approach to revenue and profit optimisation.
Engage with top industry experts, uncover powerful techniques, and transform your business.
1:15PM - 3:15PM COMMERCIAL HUB #2
Step into the Commercial HUB where we're hosting four dynamic sessions exclusively focused on revolutionising your approach to revenue and profit optimisation.
Engage with top industry experts, uncover powerful techniques, and transform your business.
1:15PM - 3:15PM GM BUSINESS FORUM
* Limited Spots
For General Managers, Hotel Managers, Owners and Senior HQ/Operational Leaders across Tourism and Hospitality.
3:15PM - 3:45PM BREAK
Afternoon Tea.
Delegates move to their designated Genius Zone.
3:45PM - 5:00PM GENIUS ZONES
We seperate you into small delegate zones and take you from pain to a brand new day!
15-minute discussions with various speakers sharing "genius tips" on one or two critical commercial growth strategies.
5:00PM - 6:00PM Networking Drinks
The Club Pavillion - Level 2
Master Revenue Strategies at "Simply the BEST"
Join industry leaders and innovators in Melbourne for insights that will redefine your approach to revenue management. Increase your success with cutting-edge strategies.